App Comparison & UX Research Tool
This project was completed during my time at The Mall Group. The work is shown here for portfolio purposes only.
The core stack used to shape the product experience, interface, and implementation.
Comparely is an internal team tool built to centralize competitive UX research — comparing UI screens, tracking feature updates, and documenting insights across multiple apps in one place, without scattering information across spreadsheets or separate files.
The tool is built around four modules. UI Compare is the core — it lets you load screenshots from different app versions side by side, or overlay them with a drag slider to catch visual differences instantly. Each screen supports a changelog note tagged by change type (UI, UX, Copy, Layout, Color) so nothing goes undocumented.
Update New Feature serves as a running log of competitor updates — each entry captures the feature detail, notes, and a reference link. Feature Comparison then surfaces all of this as a structured table grouped by category, making it immediately clear where any app leads or lags. SWOT Analysis closes the loop with a per-app strategic overview.
The motion demo works best as a quick overview — giving a sense of the full experience before diving into the details.
A focused carousel of the key product views, showing how each module supports research, comparison, feature tracking, and strategic analysis.
